Mrs. Butterworth’s to Undergo ‘Complete Brand and Packaging Review’

Mel Evans/AP

by Joshua Caplan

The pancake syrup brand Mrs. Butterworth’s — known for its matronly woman-shaped bottle — will undergo a “complete brand and packaging review,” a spokesperson for Conagra Brands said Wednesday. The development comes after parent companies for Aunt Jemima and Uncle Ben’s announced that the two product lines will see branding changes of their own. Read the rest HERE.

About Alan Berkelhammer

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